Posted by Lauren Vilders | Permalink
For film fanatics, it’s that highly anticipated time of the year again: Oscar time. The nominations are in, and the awards show is quickly approaching, airing this Sunday. The Best Picture nominations list, unsurprisingly, never fails to round up an impressive collection of the ”best of the best” and this year is no different, including films like The Artist, Midnight in Paris, and Hugo, to name a few. At Cataphora, we’re particularly excited that Moneyball, starring Brad Pitt and Jonah Hill, also made the cut. If you didn’t get a chance to see the film, we encourage you to take a look at the movie trailer. The story follows General Manager Billy Beane as he attempts to rebuild the Oakland Athletics baseball team after an upsetting playoff loss to the New York Yankees in 2001. Operating on a shoestring budget, Beane realizes that he cannot rely on traditional …
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Posted by Lauren Vilders | Permalink
In honor of Valentine’s Day, we thought it would be fun to reveal the results from our Digital Mirror Love Life survey! For those of you who didn’t participate, don’t worry. You’re still welcome to fill out the survey since we’re not taking it down just yet. In the meantime, we’ll fill you in on its intent. The Love Life survey aims to get a feel for how different types of people communicate in the digital world and more specifically, how our increasing dependence on technology impacts our romantic relationships (for better or worse).
[ Click to view the full infographic ]
Let’s assume you’re taking your special someone out for a romantic dinner tonight, perhaps …
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Posted by Elizabeth Charnock | Permalink
A couple of weeks or so ago, I was interviewed by NPR reporter Yuki Noguchi about so-called “big data” and how mathematicians are now trendy and highly in demand. One of her questions was how a smaller, less well known company like Cataphora could compete for talent in this market. I explained that one key advantage we have is that we can tell the difference between the really great candidates and the merely good ones, that this was not all that trivial to do in reality, and that it is often important to the really great ones to be understood by their management to be really great ones. Consider that the great artist, whether a painter, a chef, or a geek, always savors his or her work being appreciated by someone who truly understands it. This exchange, plus the recent Monaco Media Forum, have made me …
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Posted by Elizabeth Charnock | Permalink
On the surface, what Cataphora has to do with “Screen Wars,” a conversation about television and its ongoing collision with the Internet and new media, is not so obvious. “Screen Wars” is the theme for this year’s Monaco Media Forum; last year, for example, it centered around mobile devices and the implications of such. While a tongue in cheek response might be that Big Brother is everywhere, in reality, the world of television functions as just one more application of Big Data analytics. At Cataphora, we are particularly interested in this notion of Digital Character™ and more specifically, what insights can be drawn about individuals as an ever greater percentage of their daily doings are electronically recorded. This electronically recorded data is, of course, not just recorded for the sake of posterity in some abstract sense, but also functions as a powerful vehicle for marketers …
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Posted by Lauren Vilders | Permalink
In honor of Halloween, we thought it would be fun to share thirteen of the scariest social media faux pas with our readers. So, go ahead and pick your poison: Twitter, Facebook, Google+, LinkedIn, YouTube, Tumblr. In today’s totally wired digital world, the list of social media channels available seems to be constantly growing. Nevertheless, no matter which channel you choose, excessive and reckless online sharing can have real world consequences. Consider these frightening social media mistakes as a lesson about “What Not to Do”:
(1) A would-have-been Cisco employee, Connor Riley, tweeted the following message: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco saved her the angst of having to decide by rescinding the offer.
(2) Marc Jacobs Intern branded company CEO a ‘tyrant’ via company’s Twitter …
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