Nov '11

Monaco Media Forum 2011



On the surface, what Cataphora has to do with “Screen Wars,” a conversation about television and its ongoing collision with the Internet and new media, is not so obvious. “Screen Wars” is the theme for this year’s Monaco Media Forum; last year, for example, it centered around mobile devices and the implications of such. While a tongue in cheek response might be that Big Brother is everywhere, in reality, the world of television functions as just one more application of Big Data analytics. At Cataphora, we are particularly interested in this notion of Digital Character™ and more specifically, what insights can be drawn about individuals as an ever greater percentage of their daily doings are electronically recorded. This electronically recorded data is, of course, not just recorded for the sake of posterity in some abstract sense, but also functions as a powerful vehicle for marketers …
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Oct '11

Top 13 Scariest Social Media Faux Pas



In honor of Halloween, we thought it would be fun to share thirteen of the scariest social media faux pas with our readers. So, go ahead and pick your poison: Twitter, Facebook, Google+, LinkedIn, YouTube, Tumblr. In today’s totally wired digital world, the list of social media channels available seems to be constantly growing. Nevertheless, no matter which channel you choose, excessive and reckless online sharing can have real world consequences. Consider these frightening social media mistakes as a lesson about “What Not to Do”:

(1) A would-have-been Cisco employee, Connor Riley, tweeted the following message: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco saved her the angst of having to decide by rescinding the offer.

(2) Marc Jacobs Intern branded company CEO a ‘tyrant’ via company’s Twitter …
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Oct '11

Breaking Bad: Part V



For those of you who are just jumping in now, this blog post is part 5 of a 5 part series. So if you’re new and confused as to why a technology company like Cataphora chose to write about a critically-acclaimed television series like Breaking Bad, you can catch up by starting with our introductory Breaking Bad blog post for some context. If you’ve been following along, here is the fifth and final scenario in our Top 5 list:

Maintaining Multiple, Distinct Identities: Is a single individual attempting to maintain multiple personas? In an organizational context, there are a variety of reasons an employee might choose to maintain multiple, distinct identities. Sometime there are good business reasons for this or, at the very least, the activity is harmless, but there may be other examples that could present problems for the organization. For example, an executive-level employee might use …
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Oct '11

Breaking Bad: Part IV



For those of you who are just jumping in now, this blog post is part 4 of a 5 part series. So if you’re new and confused as to why a technology company like Cataphora chose to write about a critically-acclaimed television series like Breaking Bad, you can catch up by starting with our introductory Breaking Bad blog post for some context. If you’ve been following along, here is the fourth scenario in our Top 5 list:

Offline and Off the Radar: Is a particular employee strategically taking communications offline—a pattern that differs dramatically from their normal behavior—in an effort to avoid leaving a digital breadcrumb trail? Are their general communication patterns changing: switching from primarily email to telephone calls, for example? When discussing a sensitive or illegal topic, it is fairly common for individuals to take their conversations away from specific types of communication channels, such as …
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Oct '11

Breaking Bad: Part III



For those of you who are just jumping in now, this blog post is part 3 of a 5 part series. So if you’re new and confused as to why a technology company like Cataphora chose to write about a critically-acclaimed television series like Breaking Bad, you can catch up by starting with our introductory Breaking Bad blog post. If you’ve been following along, here is the third scenario in our Top 5 list:

Circumventing Internal Policy: Are employees deliberately attempting to circumvent company policy in order to get what they want? Are they, perhaps, bypassing a strategically important procedure in the normal recruitment process, thus conducting unfair hiring practices in your organization? Or, is a particular manager unfairly favoring one of his/her subordinates and not demanding the same caliber of work or attention to detail? Is it possible there might be some type of sexual relationship …
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