Brand Management
Cataphora provides a critical capability to help you with brand management: a multi-dimensional approach to understanding your customers and key influencers and their perceptions of your product or service. Our tools analyze Digital Character™ – the online persona an individual projects by means of all of his or her interactions with the digital world – emails, blogs, tweets, and Facebook posts, for example, as well as data from sales records, customer support logs and so forth. Marketers can use these tools to identify trends, emerging influencers, and other key factors.
What we do
Cataphora solutions perform rich analysis of a wide array of online interactions to provide unequalled transparency into the habits and beliefs of customers and others who interact with your brand. Our technologies can help you:
- Identify key influencers
- Monitor relevant brand mentions
- Determine the impact of upcoming or recent events
- Track trends
- Analyze consumer sentiment
- Detect changes in the social universe
Ways in which we can help marketers include:
- Enterprise-scale analysis of in-house Big Data.
- Assessment of the influence strengths of different social networks and individuals
- Dynamic construction of “virtual forums” by aggregating all of the individuals discussing topics of interest
- Accentuation of early trends through compelling visualizations of consumer activities
- Creation of engaging branded games that increase customer participation
How we do it
The core of our solutions is an array of technologies that we have invented (and patented) over the course of ten years of analyzing Big Data for clients. We combine these with ‘the best of the rest’ – established public-domain technologies with a proven track record – to provide a comprehensive library of analytics. These technologies include sophisticated mathematical approaches, advanced software algorithms, linguistics, and social network analysis, among others.
We apply these technologies to assess multiple overlapping dimensions of the individual’s online behavior. Are they stubborn, or easily led? A leader or a follower? Do they tend to maintain long-term relationships – with others or with brands – or do they readily flit to the latest attraction? Who are the key influencers for your brand? How do you find them, track them, and get them on your side so that the influence they project benefits your brand?
Please contact us to discuss how our technologies can help you with your brand management initiatives.
